The Trump family’s involvement in cryptocurrency is expanding, with its media company preparing to launch crypto-focused investment funds. This move highlights the increasing acceptance of digital assets within mainstream financial markets.
TMTG Enters the Crypto Investment Space
On February 6, Trump Media and Technology Group (TMTG)—the company primarily owned by former U.S. President Donald Trump—filed trademark applications for new financial products under its fintech division, Truth.Fi.
According to the filings, TMTG plans to introduce three types of investment funds:
• “Made in America” ETF and Separately Managed Accounts (SMA)
• “US Energy Independence” ETF and SMA
• “Bitcoin Plus” ETF and SMA
This initiative marks the company’s entry into the competitive exchange-traded fund (ETF) market, particularly in the cryptocurrency sector. Eric Balchunas, an ETF analyst at Bloomberg, remarked on the significance of the move, calling it a historic moment for a former U.S. president to be associated with an ETF launch.
Trump Media’s Strategy for ETFs
The proposed funds could oversee up to $250 million, with Charles Schwab handling custodial services and Yorkville Advisors providing financial guidance. According to TMTG CEO Devin Nunes, these investment products are designed to offer an alternative to what he refers to as “woke funds”, giving investors opportunities in sectors like American manufacturing, energy, and cryptocurrency.
“We want to provide investors with the ability to support industries that promote energy independence and economic growth in the U.S. while also addressing the ongoing issues of financial discrimination in the market,” Nunes explained.
While TMTG’s Bitcoin ETF signals a growing interest in crypto investments, experts believe it will likely remain small in scale compared to industry leaders like BlackRock’s iShares Bitcoin Trust (IBIT) and Fidelity’s Wise Origin Bitcoin Fund (FBTC). However, Balchunas pointed out that this launch adds to Bitcoin’s growing acceptance in traditional finance.
How the Market Responded
Following the announcement, Trump Media’s stock (DJT) climbed 5.6%, reflecting investor enthusiasm. The company also disclosed that it had over $700 million in cash and equivalents at the end of the year, alongside the $250 million custody deal with Schwab.
Despite the significant news, the crypto market remained largely unaffected. Bitcoin briefly dropped to $95,800 before making a slight recovery to $97,000 during early Friday trading in Asia. Even Eric Trump’s statement that it was an ideal time to invest in Bitcoin did little to sway market sentiment.
Additionally, Donald Trump’s meme coin (TRUMP) saw no positive impact from the news, instead declining 6% to $17.50. The token has now lost 76% of its value since reaching its all-time high of $73 three weeks ago, as the broader meme coin market continues to decline.
Meanwhile, spot Bitcoin ETFs in the U.S. experienced a net outflow of $140 million, reversing gains from earlier in the week.
Final Thoughts
TMTG’s venture into Bitcoin ETFs highlights the ongoing mainstream adoption of digital assets. While the immediate market reaction was muted, the long-term impact of a Trump-backed financial product could help drive further institutional interest in cryptocurrency.
As these investment vehicles roll out, it will be interesting to see whether they can compete with industry giants or if they will remain a niche offering for investors aligned with Trump’s political and financial vision. Either way, the move reinforces the growing connection between politics, finance, and the crypto industry.
